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This web site has the following on the site, "Trout flies tied in the Adirondacks." We noticed that the web page also said " Ruff Waters Fly Fishing is located in Wilmington, New York, walking distance from the West Branch of the AuSable River." It also said " Ruff Waters Fly Fishing offers dry flies, nymphs, streamers, custom rods,. About anything you want, whether fish stories, recent trips, or feedback on my products. You can also visit my blog. For up-to-date Adirondack river reports, hatches, the Ausable River Hatch Chart." The header had adirondacks as the highest ranking optimized keyword. It is followed by trout, fly fishing, and west branch ausable which isn't as ranked as highly as adirondacks. The next words ruffwatersflyfishing.com uses is lake placid. dry flies was included and might not be viewed by web engines.